Senior Digital Marketing Account Manager - Franchising Job at FranDevCo, United States

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  • FranDevCo
  • United States

Job Description

 ​​​​​​​ ​​​​​​​

Senior Digital Marketing Account Manager – Franchising
Location: Remote
Company: FranDevCo

About FranDevCo

FranDevCo is a franchise growth organization supporting emerging and established brands across North America. We specialize in building scalable franchise development systems that integrate high-performance sales, data-driven marketing, operations, and strategic finance. Our mission is to accelerate franchise expansion for our partners through proven processes, unmatched industry expertise, and a collaborative, purpose-driven culture.

With over 100 years of combined franchise experience, FranDevCo helps franchisors reach their growth goals by generating high-quality leads, attracting the right franchisees, and optimizing their development pipeline. We are committed to excellence and guided by our core values: G.R.O.W. – Growth, Reliable, Operate with Purpose, and a “We” Culture.

Position Overview

FranDevCo is seeking a Senior Digital Marketing Account Manager to lead strategic planning, execution, and client relationship management for our franchise development marketing programs. This role requires a highly skilled digital marketer who can think holistically, manage complex campaigns across multiple platforms, and serve as a trusted advisor to franchisor clients.

You will manage accounts directly, optimize lead-generation strategies, ensure strong campaign performance, and help shape long-term growth initiatives. As the department expands, this role may evolve into a leadership opportunity with direct mentorship and team development responsibilities.

Key Responsibilities

Client Strategy & Relationship Leadership

  • Serve as the primary point of contact for assigned clients, building trust-based, long-term partnerships.

     
  • Lead client discovery, onboarding, and strategy development aligned with franchise growth goals.

     
  • Deliver strategic recommendations based on industry best practices, performance insights, and client objectives.

     

Campaign Planning & Execution

  • Build and oversee digital lead generation strategies across Google Ads, Meta Ads, SEO, and additional paid channels.

     
  • Collaborate with internal teams to execute integrated, high-performing marketing campaigns.

     
  • Audit and optimize client websites, landing pages, and content to improve conversion rates and search visibility.

     

Performance Management & Reporting

  • Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools.

     
  • Provide clear, actionable performance reporting, translating data into strategic insights and recommendations.

     
  • Identify gaps, troubleshoot performance issues, and implement optimizations to strengthen lead quality and ROI.

     

Team Mentorship & Development

  • Guide and support coordinators or junior team members, sharing strategic frameworks and advanced marketing techniques.

     
  • Provide coaching, feedback, and best practices to elevate team performance.

     
  • Promote a collaborative, innovative, and growth-oriented culture within the marketing team.

     

Cross-Functional Collaboration & Project Management

  • Work closely with creative, content, design, and operations teams to ensure seamless execution of marketing strategies.

     
  • Manage timelines, deliverables, and task coordination using platforms like Asana.

     
  • Act as an internal advocate for clients, ensuring their goals are understood and flawlessly executed across departments.

     

Key Qualifications

  • 5+ years of experience in digital marketing account management, with at least 3 years in multi-location or franchise marketing.

     
  • Demonstrated success managing SEO, PPC, paid social, and digital lead generation programs.

     
  • Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and WordPress.

     
  • Strong analytical and strategic thinking skills, with the ability to turn data into actionable insights.

     
  • Ability to manage multiple clients and priorities in a fast-paced, high-growth environment.

     
  • Experience mentoring team members or leading small teams.

     
  • Familiarity with Asana or similar project management tools.

     
  • Exceptional communication, presentation, and client-facing relationship skills.

     

Compensation & Benefits

  • Competitive salary based on experience

     
  • Full-time, fully remote role (CST business hours)

     
  • Performance-based bonuses and potential commission opportunities

     
  • Opportunity to contribute to a rapidly growing franchise organization

     

If you are a strategic digital marketing leader who thrives in a fast-paced environment and is passionate about supporting franchise growth, we’d love to hear from you. Apply today and bring your expertise to a team that values innovation, collaboration, and excellence.


 

Job Tags

Full time, Remote work,

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