Job Description

Genesis Orthopedics & Sports Medicine is seeking a motivated, personable, and relationship-driven Physician Liaison to lead our referral outreach efforts. This role is critical to expanding our footprint by fostering relationships with primary care providers, urgent care centers, FQHCs, and other healthcare organizations. The ideal candidate will be an excellent communicator, highly organized, and passionate about representing our mission in the community. This position directly supports patient growth by driving new and sustained referral partnerships.

Key Responsibilities

• Represent Genesis Orthopedics & Sports Medicine in the community through regular in-person visits to primary care offices, urgent care centers, FQHCs, and other referral sources.
• Effectively communicate the unique value of Genesis’ services and deliver targeted marketing materials to referring providers and their staff.
• Identify, establish, and nurture strong referral relationships within the assigned territory.
• Maintain detailed tracking of referral activity, provider feedback, and outreach visits using CRM tools or designated reporting systems.
• Provide education to clinical and administrative teams at referring offices on scheduling procedures, service offerings, and patient care quality.
• Serve as a liaison between referring offices and Genesis, ensuring clear communication, satisfaction, and timely resolution of referral-related issues.
• Collaborate with internal marketing and operations teams to ensure messaging is aligned and referral processes are optimized.
• Represent Genesis at community events, health fairs, and local networking opportunities to enhance brand visibility and grow relationships.

Requirements

Required Qualifications:

• Bachelor’s degree in business, healthcare administration, marketing, or related field preferred.
• 1–3 years of experience in medical sales, provider outreach, or healthcare business development.
• Professional presence, excellent interpersonal and communication skills.
• Self-starter with strong organizational and time management skills.
• Reliable transportation and ability to travel daily throughout the designated region.

Preferred Qualifications:

• Familiarity with orthopedic, PT, or specialist referral pathways.
• Experience using a CRM (e.g., Salesforce, HubSpot) to manage referral tracking.
• Bilingual (Spanish/English) a plus.

Performance Indicators:

• Increase in referring provider count and diversity.
• Growth in new patient volume from target offices.
• Frequency and quality of outreach visits.
• Retention and satisfaction of referral sources.

Benefits

Why Genesis?

• Opportunity to make a meaningful impact in underserved communities.
• Join a fast-growing, values-driven team with national reach.
• Competitive compensation and a strong sense of purpose.

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